Why we DO NOT buy Elmo books.

I posted earlier about TV rules, which included a lot about how obsessed River is with Sesame Street, Elmo in particular. Not only does she ask for Elmo whenever she wants to watch TV, we also have a little plush Elmo (surprisingly hard to find when shopping amongst all of the plastic moving talking singing Elmos). This Elmo comes everywhere with us, and I've even been forced to nurse it more times than I'd like to admit.

Today we went to a big-name book store to exchange one of our late Hanukkah presents and was completely unsuccessful. The trip turned into a huge battle between River pointing out every single Elmo or Sesame Street related product, some from across the store (at least I know her eyesight is good), and me trying my hardest not to buy any of these products.

As far as branding goes, I don't mind Sesame Street so much. The show tends to be educational, doesn't include a ton of fast flashing scene changes (which can be hard for young minds to keep up with but doesn't let their attention leave it), and according to their commercial they put all the money generated from their products back into producing Sesame Street in a ton of other countries.

But what I don't want is an Elmo book. Let me explain:

• There are plenty of shows on TV, but River only wants Elmo.
• There are plenty of stuffed toys in our house, but River only wants to play with Elmo.
• At the library and stores River can spot Elmo from across a crowded room.
• On the back of her Tag Junior books (a purchase that I am not so proud of) there's a picture of one of their other books, it has Elmo on it, so she points and yells "ELMO!" repeatedly but doesn't bother to open the book.
• She has multiple pairs of pj's, but she only wants to wear the pair that my mother made her that has Elmo on them. (Great way to ensure that your PJ's are her favorite, mom)

This all leads me to believe that, if I were to let an Elmo book enter our house, that it would be the ONLY book she would read. She would bring it to me night and day, and force me to repeat the book over and over until she had it memorized.

While an attachment to a certain book would not be the worst thing, I would much rather the attachment come from the story rather than recognition of a certain fuzzy red character.